The organization of business events can be divided into 3 blocks: preparation, implementation and post-production. In general, we can say that at the preparatory stage, the goals and objectives of the event are determined, the event budget is set, the location is rented, a transfer is ordered, and work with speakers is underway, etc. At the implementation stage, the organizer skillfully coordinates the work of his staff, solves emerging problems.Post-work includes writing post-releases, interacting with guests, publishing content and photo reports from the event.
High-speed Internet
Modern people are used to getting answers to their questions quickly. A couple of seconds to enter a query and a person receives detailed information on a particular topic. Now imagine that Wi-Fi fails you, and people have to wait 5 minutes for a page to load. As part of a time-limited event, these 5 minutes may seem like an eternity, during which loyalty to the organizer melts away. An equally “disastrous” situation is, for example, when a speaker wants to show the audience several videos on the topic, but they simply do not load due to Internet interruptions. Not only is this a waste of time, but it also means that the attendees do not get the useful information they came to the event for.
Event plan
Let’s imagine that 3 similar events are held on the same day, for example, marketing conferences. How does a person decide which one to attend? Most likely, he will make a decision after studying the event program. In this case, the winner will be the conference whose program will give a person a clear understanding of what speakers will speak, what kind of experience they will get after the event, what kind of acquaintances they will be able to make, how they will be able to have fun, etc. Only if there is a clear vision of the “bonuses” that a person will receive will they want to spend money on a ticket or send employees of their agency or company to the event.
Comfortable furniture
The comfort of event participants is reaching a whole new level. Nowadays, it is not enough to pay lip service to respectful attitude towards guests and care for them, it is important to demonstrate it in practice and show it even in seemingly trivial things. Special attention is now being paid to the comfort of the furniture used at events. Sometimes, as a tribute to fashion, absolutely incredible designer chairs can be used, which, nevertheless, will be completely uncomfortable to use. Low sofas will obviously not delight women who come in skirts and dresses, high chairs will not be to the liking of short people, miniature armchairs or chairs will be a problem for “curvy” people. And unfortunately, sometimes the comfort of people with disabilities is not even a consideration. Therefore, the organization of business events should be distinguished by special attention to this point in order to demonstrate in practice the care for your guests.
A place to relax
As a rule, events have a very busy schedule in terms of events. Especially if we are talking about large-scale events. Thus, guests may feel burned out and overworked. This cannot but affect the overall atmosphere of the event. To avoid this, many companies have begun to choose venues for organizing events where they can equip “islands of peace.” This can be a specially designated corner with upholstered furniture, where it will be possible to just sit and catch your breath. If the site allows, you can even allocate a separate room where people can charge their phones, make business calls, drink a cup of tea/coffee, etc. Such “islands” help to recuperate, and guests are ready to learn, meet, exchange business cards, ask questions to speakers, etc.